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Professional hairstylist. I used in salon for 2 weeks. Went back to my bio ionic x10:) Pretty much brand new: bio ionic smartX high efficiency dryer. Drys hair with more power and less heat (forced air drying like the Dyson technology) Bio ionic moisturizing heat technology hydrates hair for total shine and smoothness Energy efficient with self cleaning filter Ultra quiet and weighs less than 1 lb Retails for 576.80