Foundations of Marketing, Paperback by Pride, William M.; Ferrell, O. C., Lik...
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The product is a paperback textbook titled "Foundations of Marketing" authored by William M. Pride and O. C. Ferrell. It is a comprehensive guide that delves into the fundamental principles of marketing, providing valuable insights and knowledge in the field. With a focus on practical applications and theoretical concepts, this textbook is designed to enhance understanding and proficiency in marketing strategies, making it an essential resource for students and professionals seeking to expand their expertise in the marketing domain.
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