First Principles of Advertising, Wilbur D Nesbit, Rare 1922 Signed 1st Edition
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This book was literally a buried treasure. It came to me in a box of books from the friend of a friend! He was given a box of old books from an older neighbor who was trying to get rid of stuff and my friend knew I was a bookseller and asked me to go through the box and sell what I could for him. Signed by Wilbur D Nesbit (1871-1927) who wore many hats, mostly known as a poet and humorist and sometimes used the pen name Josh Wink. Before all this he was Vice President of the William H Ranking advertising Company and this is a book written for the person who has no experience in advertising but as a textbook to learn the "first steps". Even as a textbook this book has very little wear to it, I can only assume as a signed edition the original owner treasured it and didn't use it much. From a non smoking home This will be shipped by priority mail rather than media mail to speed delivery and handling
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